How is the fashion industry changing in India?

How is the fashion industry changing in India?

• Fashion-tech and other digital specialists are catalyzing disruption that is changing the space faster than a season’s summer trends. Globally, companies such as Joor (https://joor.com/), New Order and Order are digitizing wholesale and ecommerce experiences with virtual showrooms, catalogues and 3D imaging. Indian brands are witnessing a similar shift.

Which is the hottest fashion brand in India?

• Reliance Industries Ltd (RIL) recently entered into... The pandemic has raised the demand for more... India's first fashion fellowship focused on water... Gucci retained its position as the hottest brand in... Lakmé Fashion Week and Nexa have brought to the fore.
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1. Brand: Mango

 

Company: Mango India

 

Franchisee Partner: Myntra

 

Brand Ambassador: Hindi film actor Vaani Kapoor

 

Product profile: Spring-summer collection centered on the theme- ‘Happy and I know it’

About Mango: Mango is an internationally famous multinational which designs, manufactures and markets women’s, men’s and children’s clothing and accessories.

Brand ambassador speak: “I am excited to be associated with Mango as their first brand ambassador in the country. Fashion to me is a way of expressing yourself and exploring your individuality. I am happy to be a part of the brand’s endeavour to strike a chord with customers from every pocket in the country.”

 

Company speak: “As Mango India’s franchise partner, we are delighted to announce the brand’s association with Vaani, a very talented actor and a style icon herself. Her persona is a reflection of the attributes of the brand Mango, making her the perfect choice to connect with fashion forward consumers, across the country. We aim to strengthen our position in the evolving fashion space and attract new consumers, and we are confident that Mango’s association with Vaani is going to drive this goal very effectively. The new spring-summer-21 campaign is set to enamour the audience, where Vaani brings the new collection to life, with a dash of elegance and sophistication,” Vishal Anand, senior director, Myntra said.

2. Luxury brand Gucci, along with Louis Vuitton and Chanel, has been named hottest luxury brand. Gucci’s editorial value climbed over 15 per cent year-on-year, in the first half of 2016, according to a latest report. However, the editorial values of Louis Vuitton and Chanel grew at a slower rate of less than 15 per cent despite a high print advertising spend.

An Hexane BNP Paribas report evaluated the brand temperature of premium and luxury brands. This was based on the ratio between their print advertising spend and the editorial coverage they receive in magazines.

According to the report, brands are ranked hot, if magazines offer these brands more editorial space than their advertising spends should warrant.

So, if brands receive more editorial coverage than their magazine advertisement spends, they get a hot rating, while brands that fall below this ratio are rated cold.

Meanwhile, other luxury brands like Giorgio Armani and Prada saw a drop in editorial print coverage vis-à-vis their advertisement spends, thereby lowering their editorial value in double digits, denoting that their brand temperature had cooled as against the same period last year. 

3. M&S has started switching all denim to more sustainable indigo dyes including nearly 50 per cent of the new range, which also uses 86 per cent less water compared to the industry average for denim finishing, and 100 per cent responsibly sourced cotton. M&S has brought the new sustainability features to life in its Spring/Summer marketing campaign.

M&S has launched new sustainability standards for one of its most popular hero categories – denim – as customers say responsibly made clothing is important. In a recent M&S survey (M&S customer insight from January/February 2021, 1000 respondents), 58 per cent of customers agreed sustainability is a key consideration when shopping for this wardrobe staple and 75 per cent are looking for jeans that are made to last.

The first M&S range to meet the new standards launched online this week across womenswear, menswear and kidswear, and all products are made of 100 per cent responsibly sourced cotton, 86 per cent less water, and kinder chemicals. 

With M&S selling one in 10 pairs of jeans to customers across the UK, the new standards are part of its wider approach to sustainable clothing and focus on three key aspects of denim manufacturing from sourcing to finishing: the fabric, the wash, and the dye.

The fabric, always made from 100 per cent sustainably sourced cotton that is soft, breathable and hardwearing and is the core material in the denim M&S customers love.

4. Being Human business to come under Mandhana Retail :

Post approval of its Scheme of Demerger of its retail business earlier this year, Mandhana Industries Limited is in the process of demerging its current retail business into the resulting company, Mandhana Retail Ventures Limited.

 

“All current and future retail businesses of Mandhana Industries will henceforth be carried out in the resulting company,” Mandhana Industries chairman and managing director Purushottam C Mandhana said in a letter to the BSE and the NSE.

 

Mandhana Retail Ventures is currently in the process of signing a new contract with the Being Human – The Salman Khan Foundation, the specifics of which are under negotiation with them, the letter said.

 

“The company further wishes to clarify that the retail business of Being Human continues to do extremely well and plans are in place to ensure robust growth in the business, going forward,” the letter added. 

5. Marie Claire, a French lifestyle brand, enters into the Indian market with the launch of its prêt collection on June 22, 2016, in New Delhi.

Marie Claire ventures into India with a tie-up for ready-to-wear clothing with the Indian manufacturing company Epic Brands.

The brand will initially start with tie-ups with only online fashion stores to market their products and later operate with exclusive brand outlets and multi brand outlets from 2017.

The prêt collection will showcase ensembles exclusively created by Marie Claire design team for India.

Stephanie Ertzbischoff, brand licensing director, Marie Claire, said, “Indian women are smart and full of life which matches the brand's identity and thus, we see Marie Claire has a great opportunity to grow in India. We look forward to achieve a good market share in India and achieve the revenue of in excess of ?3 billion in next 5 years.”

“By 2020, we see Marie Claire as top 3 choices among female consumers when they are looking for classy French styling, great quality and perfect fit, “said Amiteshwar Grover, director, Epic Brands.

Marie Claire plans to expand to 20 exclusive stores and 200 multi brand outlets by 2020 in India.

6.LVMH :  French multinational luxury goods conglomerateLVMH Moet Hennessy has invested $600,000 in Mumbai-based menswear brand Herringbone & Sui. The investment was led by Ravi Thakran, managing partner and chairman of L Capital Asia and Payal Jauhar, associate group representative director for LVMH India and West Asia, The Economic Times has reported.

The company which was founded in 2014 by Kabir Mehra and Samarth Hegde, makes made-to-measure menswear at reasonable prices.

"We are a highly tech-enabled business, touching everything from our shopping platform, which now includes an in-store styling app, to our production systems. We manufacture and ship all our orders out of our own factory, so having the right systems to manage that is critical. We also rely heavily on data to ensure we are able to fully benefit from our compressed product lifecycle," said Samarth Hegde, co-founder of the company.

The brand will use the additional capital to launch its own stores for an omni-channel play.

7. Pantaloons, a division of Aditya Birla Fashion and Retail Limited, has added yet another international brand Izabel London to its rich portfolio of exclusive brands, the company said in a press release.

Pantaloons which claims it is India's top women's wear retailer, is amongst the leading fashion retailers in the country with a host of leading Indian and international brands as part of its portfolio.
Izabel London is a contemporary women's western wear brand from London. The brand is available in most of the major UK high street department stores and leading retail chains such as Debenhams, Dorothy Perkins, House of Fraser and many more. It has a growing consumer base with availability in more than 500 points of sale within the UK. It is also rapidly expanding across Europe, Asia and the Pacific region with 1000 plus points of sale globally.

Speaking on the launch of Izabel London in Pantaloons , Shital Mehta, CEO – Pantaloons said, “Pantaloons is one of the most popular destinations for women's wear. The women's wear segment is growing rapidly and contributes to a very large part of the overall business share. Our intent behind introducing 'Izabel London' to our women consumers is to create exciting moments for them to shop at our Pantaloons stores.”

Mehta, further added, “We are delighted to offer Izabel London to our consumers with international designs at Wow prices. With 200 plus styles as part of the SS16 launch, the brand has already won the hearts of women consumers.”

8. Zara is a Spanish clothes and accessories brand, it is the flagship brand of the Inditex group. Few clothing brands keep up with the latest fashion, are of high quality and yet, affordable. It is probably the amalgamation of all these qualities that made Zara, the Spanish clothing brand become the go-to fashion brand for all.

It is no surprise that Zara, which started off as a small store in Spain is now the world’s largest retailer and its founder, Amancio Ortega, the 4th richest man in the world.

The secret to Zara’s success largely was because of the way it kept up with street fashion with the changing times. The brand takes a look at how fashion is changing every day. It makes new designs and puts them into stores in a week or two. Most other fashion brands would take a whole six months to get their new designs into the market.

Zara has stores in over 88 countries, with just over 6500 outlets. Zara has flagship stores on Fifth Avenue in New York, Oxford Street in London, Calle Serrano in Madrid, Via del Corso in Rome, Champs-Élysées in Paris, Nevsky Prospect in Saint Petersburg, GUM in Vladivostok, Shibuya and Ginza districts in Tokyo, Myeongdong in Seoul, amongst many others. 

Zara sells both Men's and women's clothes. They also sell shoes, cosmetics and accessories. Recently they started with children's clothes as well.

9. Fabindia is India's largest private platform for products that are made from traditional techniques, skills and hand-based processes. Fabindia links over 55,000 craft based rural producers to modern urban markets, thereby creating a base for skilled, sustainable rural employment, and preserving India's traditional handicrafts in the process.

Fabindia Organics carries several types of cereals, grains, pulses, spices, sugar, tea, coffee, honey, fruit preserves and herbs. Fabindia's range of authentic Personal care products includes soaps, shampoos, hair oils, pure oils, moisturisers, body scrubs, face packs, hair conditioners & special skin care products.

Fabindia is an Indian chain store retailing garments, furnishings, fabrics and ethnic products handmade by craftspeople across rural India.

• The products of Fabindia are mainly sourced from villages helping to provide and sustain rural employment in India. They are currently produced by over 40,000 artisans and craftspeople across India. The hand-crafted products also encourage good craftsmanship.
• • Fabindia links over 55,000 craft based rural producers to modern urban markets, thereby creating a base for skilled, sustainable rural employment, and preserving India's traditional handicrafts in the process. Fabindia's products are natural, craft based, contemporary, and affordable.

  • The major portion of Fabindia’s product range is textile based. Non- textile introductions to this range are Home Products (introduced in October 2000 ), Organic Food Products (introduced in July 2004) & Fabindia’s range of authentic Personal care products (introduced in March 2006 ).

  

  
  
  
• 10. H&M's business concept is to offer fashion and quality at the best price in a sustainable way. H&M has since it was founded in 1947 grown into one of the world's leading fashion companies. The content of this site is copyright-protected and is the property of H&M Hennes & Mauritz AB.

• H&M has since it was founded in 1947 grown into one of the world's leading fashion companies. The content of this site is copyright-protected and is the property of H&M Hennes & Mauritz AB.

• Welcome to H&M Image Gallery. Here you will find press photos and films for editorial use of upcoming and current collections.
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