Indian Brand : Peter England

 

• More than a century later, Peter England made its foray into the Indian market in 1997. The brand was acquired by Aditya Birla Group in 2000 and quickly went on to become India’s Leading Menswear Brand. The brand was listed in top 5 most trusted brands in apparel category for 7 consecutive years.
• A quintessential British brand, Peter England was first launched in India by Madura Fashion and Lifestyle (previously known as Madura Garments) in the mid-price segment in 1997; the company acquired the world rights for the brand in 2000.

Peter England came to India in 1997 and a few years later in 2000, Aditya Birla Group acquired this Brand. It is undertaking by Madura Fashion & Lifestyle(the Country's largest apparel maker) and Mr. Ashish Dikshit is the CEO of the company.

Mr. Ashish Dikshit is currently the Managing Director, Aditya Birla Fashion and Retail Limited.

In a career spanning over 25 years, Mr. Dikshit has worked in diverse roles across industries and functions. He started his career at the Aditya Birla Group with Madura Fashion and Lifestyle, a branded apparel business of the Group, where he worked in different functions such as sales, brand management, supply chain and sourcing for over 15 years. He was appointed President of its lifestyle business in 2007 and went on to become its CEO in 2012.

One of the largest menswear brands in India, Peter England has a name so English it's almost as if you automatically grow a stiff upper lip. In reality, It is part of Madura Fashion & Lifestyle, a division of Aditya Birla Nuvo Ltd.

Peter England has made a mark as the largest menswear brand in India. It is known for its standardized fits, superior quality and wide range of fashionable styles.

The brand's USP: Peter England, specifically PE Jeans, is imagined and built on three basic philosophies: sustainability, fusion and fashion. Peter England sensitises fashion and evokes an emotion that truly symbolizes the brand as most exciting as well as most trusted amongst consumers in the readymade apparel category.

There are some products launched by Peter England :

Peter England has made a mark as the largest menswear brand in India. Known for its standardized fits, superior quality, wide range and fashionable styles, the trusted mid-segment brand comes with apparel offerings for young men entering the corporate world. The brand boosts confidence with their clothing that marks the “Beginning of Good Things”. The range includes shirts, trousers, suits, blazers and accessories for everyday wear and special occasions. 

1. mask 

• Introducing Peter England Shield- Revolutionary, Hi-tech & Stylish masks powered with multiple benefits. This is a pack of 5, triple-layered cotton masks with soft elasticated loops and nose clip for extra comfort. The fabric masks are foldable and reusable until the mask lasts. The masks are certified with 95% bacteria filtration efficiency.
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2.Loungewear : 

these comfortable pair of light blue solid Regular Fit shorts from Peter England.

3. Shirts : 

Peter England Casual Shirts. Peter England shirts from this category have a mellow, relaxed and young feel to them. If you are of a lean build, then the slim fit casual shirt is for you. On the other hand, if you prefer a loose fit then you'll like the regular fit casual shirt.

Peter England Elite- Premium Formal Wear Perfect for young managers who are making their mark, sub brand Peter England Elite comes with a complete array of dapper formal shirts and trousers, sharp suits and blazers, and accessories. Progressive and international, the clothing evokes understated elegance without trying hard.

4. Jeans : 

Peter England Jeans is a perfect blend of style and comfort. Made in cotton with a hint of stretch, these blue slim fit jeans feature whiskering and a subtle fade effect. Team them with a tee or a shirt and casual shoes to make your own style statement.

5. T- Shirts : 

Peter England T-shirts in India are made for fashion forward men who carry themselves with class, maintaining a subtle hint of panache.

6. shorts :

Peter England shorts are very comfortable and relax fit for men and with good quality of fabric.

7. Trousers :

Peter England also recently launched the sub brand Peter England Party, which offers trendy club wear that is easy on the pocket yet high on style. 

8. Suits :

Peter England Suits - Buy from the vast range of tailored fit, slim fit and regular fit Peter England Suits for Men Online in India. Shop for self-designed, checked, striped, solid and more patterns of Suits from Peter England Online Store 100% Genuine New Arrivals Peter England Suits.

9. Accessories :

Along with Peter England apparels, you can also check out jackets, blazers, ties, formal shoes, casual shoes, sports shoes, bags, accessories and much more from the best brands in the market. Benefit from regular sales, attractive offers, lower prices, COD options, free delivery and thirty-day return policy too.

Peter England also recently launched the sub brand Peter England Party, which offers trendy club wear that is easy on the pocket yet high on style. Peter England Elite- Premium Formal Wear Perfect for young managers who are making their mark, sub brand Peter England Elite comes with a complete array of dapper formal shirts and trousers, sharp suits and blazers, and accessories.