Secret Of Zara Brand

 Zara is a Spanish clothes and accessories brand, it is the flagship brand of the Inditex group. Few clothing brands keep up with the latest fashion, are of high quality and yet, affordable. It is probably the amalgamation of all these qualities that made Zara, the Spanish clothing brand become the go-to fashion brand for all.

• About Zara The secret to Zara’s success largely was because of the way it kept up with street fashion with the changing times. The brand takes a look at how fashion is changing every day. It makes new designs and puts them into stores in a week or two. Most other fashion brands would take a whole six months to get their new designs into the market.
• The company was founded in 1974 by Amancio Ortega and Rosalía Mera. The legend began when Ortega established a dress making factory in 1963 under the name of Inditex.
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Founders of Zara :

it began when Ortega established a dress-making factory, Inditex, in the year 1963.Ten years later, he started off a small store that was named as Zorba in La Coruna, Spain with a budget of a meagre 30 Euros. He then changed the name as Zara with no particular intention. And that’s how the world’s favourite fashion brand of today was born. Zara slowly expanded its empire from the town in Spain to the rest of the country and then later to Portugal. By the 1990’s the store had expanded into the United States, France and most of the Europe. Today, Zara has close to 6500 stores across 88 countries around the world.

That’s where Zara beat the rest of them and became the favourite brand among people who liked to keep up with the fashion. Ortega was famous for his view on clothes as a perishable commodity; that people would love to use them and throw them away, just like yogurt or bread. It is often cited that he produces ‘fresh baked clothes’ that survive the changing street fashion trends for not more than a month or two. You go to the store a week too late and all the clothes would be changed.

There’s one thing about Zara that is surprising. The name has poor marketing for all the success it continues to bask in. The brand does not advertise itself in any form at all. Amancio had never spoken to the media nor has in any way advertised Zara. Zara needed no advertisement to become such a widely loved brand. Talk about quality doing all the work!

Today, Inditex is the world’s largest fashion group with more than 170,000 employees operating more than 7,400 stores in 96 markets worldwide and 49 online markets. The revenues of Inditex was USD 31.1 billion in 2017.

The other fashion brands in the Inditex portfolio are:

1. Zara Home: Home goods and decoration objects founded in 2003. Operating 520 stores.
2. Pull & Bear: Casual laid back clothing and accessories for the young founded in 1991. Operates 979 stores.
3. Massimo Dutti: High end clothing and accessories for cosmopolitan men and women acquired in 1995. Operates 780 stores.
4. Bershka: Blends urban styles and modern fashion for young women and men founded in 1998. Operates 1,098 stores.
5. Stradivarius: Casual and feminine clothes for young women acquired in 1999. Operates 1,017 stores.
6. Oysho: Lingerie, casual outerwear, lounge wear and original accessories founded in 2001. Operating 670 stores.
7. Uterqüe: High-quality fashion accessories at attractive prices founded in 2008. Operating 90 stores.

For brands like Zara that are not merely profit centric the prospect of growth is a piece of cake as their vision revolves around collaborative growth based on smart decisions instead of drastic ones. Keeping true to its unique selling proposition Zara has always kept its customers waiting new collections that inspire other fast fashion brands that make it stand out in the race of keeping at pace with the ever changing fashion trends over globe. The way and direction in which Zara’s success curve is headed since its very origin is in itself an inspiration for other brands and fashion aspirants.

Zara as brand offers a wide range of choices: the collections for women, men and children. The brand also launched a line of cosmetics, perfumes and household products.

Zara’s products are supplied based on consumer trends. Its highly responsive supply chain ships new products to stores twice a week. After products are designed, they take ten to fifteen days to reach the stores.

A few celebrities wearing Zara clothing.